Carol J. Pardun's Advertising and Society: An Introduction PDF

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up to date to mirror the effect of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its effect on society.

  • Expanded with 5 new chapters overlaying the influence of rising applied sciences, together with the evolution of Direct to patron (DTC) pharmaceutical advertisements; product placement in a variety of media; and the becoming intrusiveness of web marketing
  • Explores a large variety of subject matters together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of adverse political ads; advergrames; and using stereotypes
  • Examines the effect of ads via its specific ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends colossal readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject background and key matters, besides student-friendly positive factors reminiscent of rules for papers and questions for discussion

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Advertising and Society: An Introduction by Carol J. Pardun

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